NO ONE HAS MORE CLASS(ES) THAN TROY! AT SPRING 2009 FABRIGANZA SUNDAY APRIL 26th & MONDAY APRIL 27th

Fabriganza is known for its classes, and this edition is no exception. We will have six of the best teachers / lecturers / quilters in the industry as headliners of this season's event. Georgia Bonesteel - Windham Fabrics Troy and Windham Fabrics are proud to present author, public television personality and Quilter's Hall of Fame honoree Georgia Bonesteel. Georgia will show shop owners just how important "Panel Power" is and how to use panels to attract customers into their shops. Everyone who attends Georgia's class will receive a free pattern to help them take Georgia's ideas and put them to work to create classes and build their customer base! Heidi Pridemore - Blank Textiles Troy and Blank Textiles are thrilled to have Heidi Pridemore join us for our Spring 2009 Fabriganza. Heidi will take her expertise and show you "How to Sell the Basics." She will share her experience with mixing basics with assorted fabric lines. Shop owners will learn the latest techniques in merchandising fabric to entice more customers in to their shop. Heidi will also show you how free patterns can increase your sales. Heidi has designed hundreds of pattern sheets for many of the major companies and she will show you how to use these pattern sheets as a selling tool and a springboard to extra profit. Karen Combs - Avlyn One of Avlyn's newest stars, Karen Combs, will be here to let you in on the secrets of "Creating Beautiful Batiks." Karen will give a multi-media presentation to explain how Indonesian Batiks come to be. You will also be the first to see her exquisite new batik line from Avlyn. It is a not to be missed opportunity for all shop owners! Pearl Krush - Pearl Louise Designs / Riverwoods Collection Troy's very own Pearl Krush will be showing you how the "Block of the Week" is the key to your shop's fame and fortune. Pearl knows that to be a successful shop owner today you have to do more than just sell "Stuff!" You need to touch your customers' hearts and fill their minds with new fun and functional project suggestions. Learn how to plan perfect weekly meetings to increase weekly sales. This session will open up "new" concepts for you to use your "Shop Stash." Your customers will enjoy the social gathering and the chance to share their projects. You will enjoy the added sales! In Pearl's second session, she will be showing you her "Stash Busting Secrets." As a shop owner, Pearl knows that you can no longer rely on what has worked in the past. Now it is more important than ever before to start "new" classes, clubs and a completely "new" mind set. Consider your "shop stash" when you need to stir up some cash. In this session, Pearl will show you some of her time tested favorite designs that you can make your own to inspire your customers. Debbie Field - Granola Girl Designs / Riverwoods Collection Troy's very own Debbie Field will show you some of her tricks of the trade. As a successful author and fabric designer, Debbie knows what to do to increase your bottom line. Debbie will show you how to "Recession Proof Your Shop." and how to have continuous sales through a mixture of colors and holiday blends. Debbie will also show you how to "Sell More Yardage Through Creative Sewing Ideas." You'll learn how to take 45" and 108" fabric and turn a profit through quilting, crafting and home dec. Debbie will share her well guarded secrets of success with you so that you will be able to take these ideas back to your shop and attract not only your regular, loyal customers, but new "regulars" as well. Kathy Brown - The Teacher's Pet / Riverwoods Collection Join Troy's very own Kathy Brown of The Teacher's Pet as she shows you the new meaning of BYOB! All it takes is a little bit of fabric and a whole bunch of fun to watch your sales soar! Walk away with a handout of all the tips 'n tools you'll need to move fabric right out of your door and have your customers coming back for more! "Guess What's Coming for Dinner" when you join Kathy as she shows you what to do with "leftovers!" You'll be happy to sing the empty bolt blues with all the tips you will learn in this fun filled and informative class! A detailed class schedule is on the Fabriganza Spring 2009 Registration Form.

The Many Facets of Fabriganza

Fabriganza is like a diamond with many facets. There are many reasons that Fabriganza has grown to be the place to be and to be seen. Here are just a few of those reasons: First, you have a unique opportunity as a quilt shop owner to learn from icons of the fabric industry in a nurturing environment. Everyone who attends will be welcome in all of our classes with no limitations. Next, your Troy sales representatives will be here to show you the latest Quilt Market Collections from the most important Mills in the fabric industry today. The opportunities to shop our shelves abound with possibilities! The shelves of Troy's 70,000 square foot warehouse are filled with the latest and greatest fabric anywhere. You will be able to take your time and shop at your leisure. Imagine being able to shop aisle after aisle of amazing fabric without anyone pressuring you! This is a fabric lover's dream come true. Picture yourself pushing your cart and perusing Troy's shelves when suddenly you come upon a magnificent sight: Troy's Bargain Corner of Fabric. Now you know that miracles do happen. Troy's Bargain Corner is filled with incredible first quality fabric at prices so low your heart begins to race. You'll have to sit down and think about how your open to buy has in effect just doubled. Suddenly you will be able to take your budget and double your purchases! Now you have to decide how to take advantage of this incredible opportunity, so you mosey over to the food area and sit down with a cup of coffee and a piece of chocolate cake. There is no better way to ponder the fact that all your hopes and dreams have finally come true. Someone up there loves you. Yummmmmm, chocolate! As you sit and contemplate your good fortune, you hear that the first hourly prize drawing is about to be held. Thinking that the winner could not possibly be you (after all, how could anyone have that much good fortune), you hear your name called. Oh my goodness, you get to pick the first prize of the day! You yell and run over to the prize table and realize that Fabriganza is just another word for heaven!

Now Is The Time for All Good Shop Owners to Come to the Aid of Their Inventory

The mood of the country is on the upswing. People are tired of being scared and are ready to jumpstart the economy. They want to shop while still being cautious. In TroyLand this can happen. You can purchase fabric at bargain prices and pass the savings on to your customers. Lower prices mean more customers in your shop. Quilting is a good way for your customers to get their shopping fix while not breaking the bank on more expensive merchandise. You can show them how creative they really are with classes that allow them to buy low, give high, and get rave reviews. Everyone has an ego and you can make your shop the place for quilters young and old to realize their self-worth through crafting and quilting.

Our Kind of Town ... Chicago Is !

Chicago is many things to many people. President Obama is proud to hail from the third largest city in the nation. There are many wonderful restaurants, shops and museums in our incredible city ... many just a short drive from Troy's Warehouse. Oak Park is known for both Frank Lloyd Wright and Ernest Hemingway. You will find Wright Home and Studio and the Hemingway Museum a ten minute drive away. For those of you who love nature, the Oak Park Conservatory displays greenery from around the world. And downtown Oak Park is filled with restaurants and shopping. Take advantage of the fact that you are in Chicago. If you love Hummels, you should make it a point to go to the Stephens Museum of Hummels in Rosemont located just northwest of Troy'ss warehouse. The Museum houses the world's largest collection of Hummel figurines and includes A.N.R.I. woodcarvings.

And Your Pie of Choice Is ... Sausage or Apple ?

There is one essential ingredient that is needed to make Fabriganza the party that it is. Food! From morning till night, food! Sweet rolls, assorted pastry and coffee in the morning, a Chicago style lunch at noon and cakes and candy ALL DAY LONG! That will stoke up your engines! Shop, eat, chat with your fellow shop owners. There is no better way to fulfill your fabric dreams than at Fabriganza!

Some Places to Rest Your Head at Night

The greater Chicago area is filled with good places to stay. Here is a list of hotels close to Troy: O'Hare Garden Hotel 8201 W Higgins Rd Chicago, IL 773-693-1670 Aproximately $70 / night Four Points by Sheraton 10249 W Irving Park Rd Schiller Park, IL 847-671-6000 Aproximately $105 / night Doubletree O'Hare 5460 N River Rd Rosemont, IL 847-292-9100 Aproximately $120 / night Aloft O'Hare 9700 W Balmoral Ave Chicago, IL 847-671-4444 Aproximately $135 / night Country Inn Suites 777 E Grand Ave Bensenville, IL 630-279-0100 Aproximately $120 / night Sheraton Gateway Suites 6501 N Mannheim Rd Rosemont, IL 847-699-6300 Aproximately $120 / night Carlton 1110 Pleasant St Oak Park, IL 708-848-5000 Aproximately $150 / night

Don't Miss A Single Issue of the Fabriganza Newsletter SignUp for your subscription by clicking here or paste this URL into your browser: http://www.troy-corp.com/cgi-bin/FabriganzaNewsSignup.exe

Register Now for FABRIGANZA

Get your registration in early and save. $50 buys you everything at Fabriganza , but you will also receive a $50 credit for merchandise purchased at Fabriganza. Your net cost is then $0. How can you get a better deal? Your registration fee allows you to attend as many classes as you want, preview all the lines, eat two lunches, and snack all day long. And your registration covers up to 4 people from your store. A detailed class schedule is on the Registration Form. Register today. A registration form in PDF format is available at www.troy-corp.com/forms/Fabriganza200901Registration.pdf Just print out and fill in the form to register, and don't forget to enclose your check. Mail Your Registration and Check To Troy Corporation 2701 N Normandy Ave Chicago, IL 60707-2227

Our fabric warehouse is open for full bolts sales only (10 - 15 yard bolts or remnant bundles of 50 yards). For the Fabriganza Open House, stores, and other businesses, organizations, and individuals that re-sell fabric are welcome. If you do not currently have a wholesale fabric account with Troy, please bring proof of your business such as your Resale / Sales & Use Tax certificate. If you have any questions about your eligibility to purchase fabrics from us, please call our Customer Service department at 800.888.2400 or 773.804.9600.